Whether choosing from The Shane, The Riley, The James, or The Davis, Genetic Denim's unique, modern twist on nostalgic 1970's-inspired styles is meant to fit and flatter the individual. Founder and creative director, Ali Fatourechi mixes premium cotton denim with a variety of washes to produce a look that is both bohemian and a bit rock n roll. Forget jeans that fit everyone into the same cookie-cuter mold. Genetic Denim is all about personal taste and style.
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